rough weekend
oof ☹️
I don’t want to be all doom and gloom to start the week, but the reality is that this past weekend was painfully tough on our digital fundraising.
To be clear, the sky is not falling. But what started as a post-deadline fundraising dip has devolved into a full-blown summer slump, and the timing is less than ideal.
Until a few weeks ago, we had the edge in voter outreach. But with Lahn flooding the airwaves with $600k worth of ads every week, he’s evened the scoreboard.
If fundraising doesn’t pick up soon, we won’t be able to keep pace on the airwaves, giving Zach Lahn the inside track in an already neck-and-neck race.
That’s why I’m turning to you, right now — You’re the X factor that can swing this race back in our favor. And that’s something Kansas Zach can’t buy.
If we can finish the month strong and hit our July fundraising goal, we can wipe the slate clean and start August with a little extra pep in our step — but right now, that’s a pretty big IF.
I really appreciate it.
—Rob Sand